TAPPING INTO SHARED EXPERIENCES TO GENERATE HOPE

SHARING the words of Bob Marley to combat Covid-19.

The Marley family relaunched One Love for this campaign, with all proceeds going towards Unicef’s Reimagine initiative which helps children during the coronavirus pandemic. We developed a TikTok-based "#OneLoveChallenge", which asks users to share a video of them listening to the track, donate to Unicef and nominate five friends to do the same. 

WORLD IMMUNISATION WEEK CAMPAIGN - “WAITING”

Each year, UNICEF highlights the importance of vaccinations and their role in keeping preventable diseases at bay. It partners with governments, NGOs, other UN agencies and the private sector to immunise the children who need it the most.

This year, due to the spread of COVID-19, the world is more aware than ever of the damage a global pandemic can cause. The PSA, “Waiting”, demonstrates the power of vaccinations in keeping us safe and free, by tapping into people’s current, shared experience and hope for a COVID-19 vaccination.  The video launched across Facebook and Instagram and received 30m views in the first 24 hours.