Everyone in the bedding industry was talking about the benefits of sleep.
We changed the conversation by talking about the lovely dreams you have through the course of a good night’s sleep.
Our idea “Bedding that dreams are made of” brought lovely dreams to life constructed with Soak & Sleep’s products.
Competition is heating up. There are several brands answering the all-important question - “what’s for dinner”.
People are bombarded with messages from food brands talking about convenience, variety and discovery. We needed to establish Simply Cook as the leading solution to boring mealtimes.
We discovered that people want to try new flavours, but they’re not doing enough of it because creating flavoursome meals at home is hard.
Our strategy was to encourage consumers to break-free from meal monotony with the promise of “flavour” that lets you cook unique dishes with confidence.
The “Knock your socks off Flavour” campaign was designed to bring Simply Cook flavours to life, establishing why it’s restaurant quality and how it’s the best possible mealtime solution.
In the on-demand economy, “busy” is the latest status symbol for our audience. On average they get 2 hours less in a day than they need to be truly happy.
Doing laundry eats into these 2 hours – it’s not fun, it takes time, but it has to be done. Most people would love to be able to save this time and hassle. But they need a reason to believe that saving time and effort doesn’t come at the cost of quality.
Whilst most people hate having to do laundry, Laundrapp love it! They genuinely care about clean clothes – it’s their mission and reason for being.
Laundrapp creates more free time to do the stuff that really matters and less time doing the things you really hate – ‘For the love of laundry’.
Boux Avenue wanted to be the Christmas gifting destination in 2018.
Their consumers are attracted to exclusivity. Real-world experiences are an increasingly valuable social commodity for them. They want to give gifts at Christmas, that are considered thoughtful.
Thoughtfulness is often measured by the symbolism a gift affords. For example, a gift from the iconic Savile Row implies that more thought went into it.
Building from these insights, our strategy was to deliver an unforgettable experience.
Through crafted storytelling, we introduced the latest iconic shopping destination – an immersive pop-up experience around a real life Boux Avenue in the heart of London.
In this day and age, more and more people are living their lives through social media, becoming insta-perfect ‘brands’ of themselves. The fact is real life is messy, silly and unpredictable sometimes.
We positioned Cheerz as the brand that doesn’t care about the imperfections of life, but one that cares about the little moments between those big moments. Moments that are real, wholesome and matter.
Say Cheerz to the ‘Little Big Moments’.
An influencer-led campaign to enlist more players. The game stood out from the hordes of MMO strategy games in that it was a historical experience, giving players the chance to conquer the world, in their own style - whether that be reckless military adventurism and dreams of global dominance, or quiet and unobtrusive statecraft and dreams of a happy populace.
Our strategic spin was to leverage the players opportunity to rewrite history.
When the game first appeared it brought to life a nostalgic fantasy - catching Pokémon.
After a year or so the experience became stale and we needed to reengage lapsed players and attract new ones to keep the phenomenon alive.
The key insight was around the theme of social discovery – Pokémon GO became such a huge fad because it helped players discover new people, new places and new experiences.
Our idea was to peak interest by interrupting people’s lives with the “Summer of Discovery”.
A large number of secret Safari Zones, all with different Pokémon, would be placed around major cities in the UK and DE. From music festivals to food markets, they’d be at various amazing events and locations for people to go out and discover. In doing so we’d closely link Pokémon Go with people’s enjoyment of summer, while making their summer even more enjoyable.
This concept was for a campaign designed to create fame and interest for TM Lewin amongst a younger 25-34-year-old audience, who are yet to establish their brand of choice for workwear.
Research revealed that Mr. T.M. Lewin was the original inventor of the modern-day shirt. Buttons down the front instead of the back!
Our strategy was to enlist ‘trust’. Trust in heritage, premium quality, expertise, service.
The concept was to highlight the craft, detail, effort and time that goes into every piece of T.M. Lewin apparel. And shopping at T.M. Lewin was a status symbol, that was affordable.
