POKÉMON GO

a refreshed immersive social experience

When the game first appeared it brought to life a nostalgic fantasy - catching Pokémon.

After a year or so the experience became stale and we needed to reengage lapsed players and attract new ones to keep the phenomenon alive.

The key insight was around the theme of social discovery – Pokémon GO became such a huge fad because it helped players discover new people, new places and new experiences.

Our idea was to peak interest by interrupting people’s lives with the “Summer of Discovery”.

A large number of secret Safari Zones, all with different Pokémon, would be placed around major cities in the UK and DE. From music festivals to food markets, they’d be at various amazing events and locations for people to go out and discover. In doing so we’d closely link Pokémon Go with people’s enjoyment of summer, while making their summer even more enjoyable.